The Association of Financial Advisers (AFA) has appointed David Plant as General Manager of Strategic Alliances. David will be responsible for building and enhancing mutually beneficial alliances across the spectrum of financial advice.

David has spent over 30 years in the financial services industry, working in senior roles in licensee operations, business coaching and customer service. He has also worked collaboratively with regulators, and has consulted as a business coach, strategic implementer and change facilitator.

“I’m thrilled to be joining the AFA at a time that will be the catalyst for a new era of advice,” David said. “I want to play my part in improving the reputation and professionalism of the industry, to encourage more Australians to take up quality advice.

“The direction that the AFA is taking, being passionate advocates for advisers and advice, attracted me to the role. I’m a strong believer in the value of advice and hope to make a difference through this role.”

AFA CEO Phil Kewin said, “David has exceptional qualities that will be of great benefit to the AFA community. He’s on board with the AFA’s vision around the future of advice, and we’re delighted that he’s joined us on our journey to provide great advice to more Australians.”