How to Talk to Journalists

How to Talk to Journalists

A public relations campaign that encompasses both traditional and social media, can be one of the most effective ways to build your reputation, grow your client base an market your business. But if talking to journalists has always seemed just a bit outside your...

AFA Award Nominations Closing Soon?

The industry has until 30 June to nominate members of the advice community for one of the Association of Financial Advisers (AFA)?s 2018 Awards and until 6 July to submit applications. The AFA Awards Program comprises a suite of five awards, including the AFA Adviser...

YTML transforms high volume SOA changes

Fintech YTML has rolled out its newest automated solution which is helping to quickly generate high volumes of personalised Statements of Advice (SoAs) for simple advice. Terri Ho, YTML General Manager, Advice said having to write SoAs or RoAs for a change impacting a...
Making the Most of a Media Opportunity

Making the Most of a Media Opportunity

You’ve landed an interview with a journalist. Congratulations! But how are you going to make the most of the opportunity? Here are a few more of our top tips. Be prepared: We can’t stress enough how important this is. Take the time to think through your...
Writing a Media Release: Part 2

Writing a Media Release: Part 2

Our next tip for writing great media releases that get the attention of journalists is to think of them as news stories. This means writing the release in a similar way to a news story and according to the same structure. Take a look at a news story, go on, do it...

Search begins for AFA Rising Star 2018

The Association of Financial Advisers (AFA) and ANZ Wealth have begun the search for the 2018 Rising Star Award (the Award), which recognises emerging talent in the financial advice industry. Philip Kewin, AFA CEO, said the future of advice is in the hands of Rising...