Merry Christmas!

Merry Christmas!

Wishing all our colleagues, clients and friends a very Merry Christmas and all the best for the New Year. The 64 Media Office will be closed from 21 December 2018 until 7 January 2019. For emergency PR assistance during this period please call 0407 071...
How to Talk to Journalists

How to Talk to Journalists

A public relations campaign that encompasses both traditional and social media, can be one of the most effective ways to build your reputation, grow your client base an market your business. But if talking to journalists has always seemed just a bit outside your...
Making the Most of a Media Opportunity

Making the Most of a Media Opportunity

You’ve landed an interview with a journalist. Congratulations! But how are you going to make the most of the opportunity? Here are a few more of our top tips. Be prepared: We can’t stress enough how important this is. Take the time to think through your...
Writing a Media Release: Part 2

Writing a Media Release: Part 2

Our next tip for writing great media releases that get the attention of journalists is to think of them as news stories. This means writing the release in a similar way to a news story and according to the same structure. Take a look at a news story, go on, do it...
Writing a Media Release: Part 1

Writing a Media Release: Part 1

One of the first things we recommend you do when you want to start interacting with the media is media training. This should help you think very carefully about your value proposition and how to articulate it and it should also equip you with the skills required to...
Media and Social Media

Media and Social Media

At 64 Media, we think social media is great. We encourage our clients to use it and we use it ourselves. But the thing is, everybody’s doing it now and, increasingly, social media is just a ticket to the game. We are biassed, of course, but we think social media...
Blog On!

Blog On!

No doubt you are familiar with all the reasons why blogging is such a great idea. Blogs, published to your website, and shared with your clients and potential clients via an electronic marketing campaign and across your social media accounts, will help you build a...