In this podcast we welcome Neil Macdonald, CEO of The Advisers Association.

Julie Bennett

What advice would you have for people wanting to build a thought leadership profile in the media?

Neil Macdonald

Probably the simplest thing is to just do it. So I think we all start thinking do I have anything that’s worthy of saying? What should I say? Who should I say it to? But I think the first thing is who’s your audience and what do you want to talk to them about? And then to be a little bit specific about which mediums you use, because I think you can spread yourself a little bit too thin.