A public relations campaign that encompasses both traditional and social media, can be one of the most effective ways to build your reputation, grow your client base an market your business. But if talking to journalists has always seemed just a bit outside your comfort zone, here are a few simple tips to help get you started.
Our Number One Tip!
Journalists are extremely busy people, are always on deadline, and are often preparing more than one story at a time, so anything you can do to make their job easier is likely to stand you in very good stead. Meet their needs and you are likely to be considered a highly reliable source and they will come back to you for comment time and again.
How do you make their job easier? Read on.
Nine times out of ten, the people quoted in a story are simply the ones who were able to meet the journalist’s deadline. So, it’s pretty easy – when a journalist calls, be ready to talk.
When you speak to a journalist, offer other useful information, for example, where they might find statistics, tables or case studies to support their story. If you can, provide them with interesting graphics, a picture paints a thousand words.
Journalists can spot a fake a mile away, so don’t try to be someone you are not, just be yourself.
Show some personality
You don’t have to put on an all-singing, all-dancing show, but don’t get caught up in being so learned and professional that you forget yourself. Be interesting, engaging and likeable.
Talk to the journalist, not at them
We’ve all experienced this, right? You ask someone a question and just because they are super knowledgeable on the topic, they take it upon themselves to talk at you or, even worse, down to you. It’s rude at worst and super boring at best, so when you talk to a journalist, try to make it a bit of a conversation. This approach will also help the journalist truly understand what you are saying and make the experience a whole lot more interesting for everyone.
Develop good working relationships with journalists and they are much more likely to make time to hear your story, especially when you have a genuine interest in contributing to hot topics and debates.
This article is an extract from 64 Media’s “Talking to the Media” ebook. Email or call for your free copy.