In our latest podcast, Riskinfo publisher Peter Sobels answers one of the questions that concerns so many people when talking to the media – is Off the Record really off the record?
Of course off the record is off the record, and if you think about it, there’s a logic to it. For us, it’s not just about the story. It’s the story that follows and the story after that, and if we make one error in terms of betraying someone’s trust, then we’re probably not going to be writing about that person ever again. It’s a question of trust for anyone dealing with the media. You can’t be naive, but it’s important nonetheless to develop trust. Trust only happens over time. So, my recommendation to anyone dealing with the media would be to work at developing relationships.
LISTEN IN to find out more.